Morrísland is a visualisation of William Morris’s (and my own) experiences of and relationship to Iceland. The project visualises my findings and interpretations from more than a decade of ongoing research into Morris and Iceland. The principal output being a metaphorical map/atlas. I will outline how my postmodern appropriation of Ortelius’s 1590 map, facilitated the collection, interpretation and visualisation of an eclectic ambit of “data”. As with any map, the Morrísland map is an interpretation and approximation based on available data, cultural biases and agendas (Harley & Woodward, 1987). We will journey to regions such as: The Peninsular of Eschewal & Escape, The Bay of Cuckolds, and The Jökul of Ambiguous Reality & Myth. Here I will discuss how, when and why Morris visited Iceland. I will also posit how Morris’s Icelandic experiences were a precursor to his passion for books, typography, heritage protection, socialism and women’s suffrage

Peter Jones (now retired) is an independent designer and researcher, affiliated to the University of Plymouth and University of Greenwich.

His first career was as a graphic designer, working for design consultants such as Pentagram, Henrion Ludlow & Schmidt, Banks & Miles and Interbrand Newell & Sorrell. This was followed by two decades of teaching at various institutions including Central St Martins School of Art (UAL), London College of Communication (UAL), Exeter College of Art and the University of Plymouth. He was a visiting research fellow at Listaháskóli Íslands and co-editor of Message: graphic communication design research journal. He is currently Chair of the Wynkyn de Worde Society and designer/co-curator of Science into Art. The latter a pan-disciplinary exhibition of staff research at the University of Greenwich. He is also a volunteer at The Brunel Thames Tunnel Museum, London.