Arnar Freyr Hjartarson

The Pledge. The Turn. The Prestige.

The magician's job is to provide emotions from an audience, whether it be fear, wonder, joy or something in between. With illusions, technology and exquisite craftmanship they create a trick that provokes the audience while leaving them wondering how it was done.

Not dissimilar to the effect of a fashion show, this collection is designed with these three ideas in mind, illusion, technique and craftmanship to create wearable magic tricks. Transformations, displays and displays are all hidden in easily recognizable clothing to create convincing illusions.

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The magician's role is to evoke emotions in the audience - fear, surprise, joy, or something in between Through illusions, technique, and quality craftsmanship, he creates tricks that move people, and makes them wonder how this was done Not unlike the effects a fashion show can have.

This clothing line is designed with these three ideas as a guide: illusion, technique, and craftsmanship to create wearable magic Transformations, glide, display, and disappearance are hidden in familiar garments to create compelling illusions.