The line gets its inspiration directly from the clothing found in the Red Cross clothing collection on the one hand, and from minimalist Icelandic architecture on the other hand. The sharp shapes, lines and simplicity that characterizes such architecture has always appealed to me. This is reflected in the clothing where no numbers or traditional fasteners are visible, but bands and hidden zippers are used to have the finish as clean as possible. Thus, the shapes get to enjoy themselves and simplicity rules.

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This line is inspired on the one hand simply by the clothes found at the Red Cross and on the other is influenced by Icelandic, minimalistic architecture, known for its sharp lines and simplicity that I've always been drawn to. The clothes reflect this in some ways. For example they have no butts or traditional buckles but instead use strings and hidden zippers so the outcome is as clean as possible. In this way of the clothes are the shapes of the main focus and simplicity a keyword.