Quirkyland

In the work, two realities of Iceland are considered as the everyday is reflected in the surreal and unusual We present the country as a wonderland, a supernatural paradise Reality is another Game joy and capitalism are analogous entities in Iceland but are fielded for advertising purposes as a peculiar and cute utopian island in the Atlantic Icelanders profit from the country's image of beauty and weirdness They use the country's history and nature as an advertising ploy internationally, The question remains: is the hypocrisy of the nation hidden behind the image of the country, and is fake identity a legitimate means as a contribution to tourism?

The work explorations the duality of Iceland: a place where everyday bags contrast with the surreal and extraordinary. Iceland is a juxtaposition of playfulness and capitalism, addressed as a quirky utopia, an otherworldly paradise. Icelanders capitalize on this image of peculiarity and beauty, using our history and the nature as advertising tools. Using ideas such as Icelanders believe in elves and trolls, women being loose and everyone being a Viking, to bring capital into the country. Is the hypocrisy of our country behind our national brand, and is catering to Iceland's hyperreality for tourism application?

Work in three dimensions: Hermann Valsson

Pictures of works: Sisters Lumière