What will the advertising of the future look like? In an age of personalized advertising and growing digital surveillance, the boundaries between privacy and marketing content become increasingly blurred This project explores a world of super-customized advertising where you are no longer only a viewer, but the main character of your own marketing appearance is analyzed and an advertisement is chosen based on that; you then appear in the ad Technology bridges the gap between desire and reality Instead of imagining how the product could improve your life, you see yourself in its visual world You are the ad.
What will the advertisements of the future look like? In an era of personalized advertising and growing digital surveillance, the boundary between private life and commercial content are becoming increasantly revealed. This project explains in the self. This technology bridges the gap between design and reality. about imagination you're trying to create your life, your experience.
Photos: Claudio Parada Nunes
Gunnar Karl Thoroddsen
The work in pictures.