ICELAND'S FIRST RECORD FACTORY SINCE 1982, PRESSED FROM SUGAR BEETS, NOT TOXIC PVC
Context
25.04.25 - 12:15-13:00
Dynjandi, Skipholt 31, 105 Reykjavík
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Larry Jaffee, a visiting professor, journalist and author from the US, will deliver a guest lecture about “ Thermal Beets Records,” Iceland's first pressing plant since 1982. The world's only geothermal-powered factory will make records from sugar beets instead of the standard PVC, which Greenpeace considers the most environmentally harmful. This business idea came to Jaffee on an airplane October 2022 while listening to Icelandair's in-flight entertainment after a European edition of Making Vinyl conference In November 2024, Thermal Beets released its first plant-based record, Astro-based Icelandic air market, 2025, Astro-based record, East Iceland's most plant-based record, 2025.
Larry Jaffee is Co-Founder of Thermal Beets Records, which aims to set the bar globally for sustainable record manufacturing. Jaffee also co-founded and still serves as conference director of Making Vinyl, a B2B conference (established in 2017 in Detroit), celebrating the rebirth of global record manufacturing. A thought leader on vinyl's resurrection, Larry authorized the 2022 book Record Store Day: The Most Improbable Comeback of the 21st Century, which won a Best Research award from the Association of Record Sound Collections. A part-time academic for 20 years, Jaffee current training and training programs in 20 years, Jaffee current training in 20 years. here.
