A Knowing Wrongness: Innovation in graphic design through combinations of traditional mastery and deliberately unconventional approaches.
 
Fraser Muggeridge is a graphic designer based in London. Throughout a wide range of formats, from artists’ books and exhibition catalogues to posters, marketing material, exhibitions, websites, film titles and music, he prioritises artists’ and writers’ content over the imposition of a signature style. He founded Typography Summer School, a week-long programme of typographic study for recent graduates and professionals, held in London and New York, and is visiting lecturer at The University of Reading and visiting professor at Iceland University of the Arts, Reykjavík. He completed a practice-based PhD entitled ‘A Knowing Wrongness’, in January 2022.
 
How does a graphic designer make decisions when they are all using the same tools and visual references? This research explores and explicates a ‘knowingly wrong’ approach that fuses traditional mastery (that of knowing) with unconventional techniques, processes and outcomes (that of wrongness) to enable innovation within the discipline. This research offers an alternative
approach to graphic design practice.
 
This open lecture is the fyrst of this years Sneiðmynd series. Please feel free to join us in Þverholt 11 in the Lecturehall A at 12:20-13:00
All are welcome.