{"id":34285,"date":"2026-05-26T15:53:45","date_gmt":"2026-05-26T15:53:45","guid":{"rendered":"https:\/\/www.lhi.is\/?post_type=projects&#038;p=34285"},"modified":"2026-05-26T15:55:22","modified_gmt":"2026-05-26T15:55:22","slug":"jokull-thor-ellertsson","status":"publish","type":"projects","link":"https:\/\/www.lhi.is\/en\/verkefni\/jokull-thor-ellertsson\/","title":{"rendered":"J\u00f6kull \u00de\u00f3r Ellertsson"},"content":{"rendered":"<section style=\"--overlay-opacity: 0%; --overlay-bg: #000000;\" class=\"hero-section h1-lg\" >\n\t<div class=\"container animation-child-elements\">\n\t\t\t\t\t<\/div>\n\t<figure class=\"bg-visual\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/129-1800x1200.jpg\" class=\"lazyload\" loading=\"lazy\" alt=\"\">\n\t\t\t\t\n\t\t\t<\/figure>\n\t<\/section>\n\n\n\n\t<section class=\"meta-info-section\"  >\n\t\t<div class=\"container\">\n\t\t\t<ul class=\"meta-info animation-child-elements\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t<\/section>\n\n\n\n\n<div class=\"intro-section\"  >\n\t<div class=\"container animation\">\n\t\t<p style=\"text-align: center\">J\u00f6kull \u00de\u00f3r Ellertsson<\/p>\n<p style=\"text-align: center\">I LOVE LOVE\/I LOVE LOVE<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"text-section txt-columns\"  >\n\t<div class=\"container\">\n\t\t<div class=\"row animation-child-elements animation-bottom\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"col-lg-12\">\n\t\t\t\t\t\t<p>Icelanders say \u201eI love\u201c about many things, little or bigWe love coffee, swimming and our love The work springs from the word love and transforms that feeling into a visual and material world where text, objects and relationships form a whole picture The work can be seen as an attempt to create an antidote to a society where the human is fading, communication is reduced and loneliness increases With an unexpected approach into this world, the project creates a space for connection, community and mood The methodology is based on \u201enudge\u201c; offering an optional advantage of \"really\" on anything - and making it visible The work also relies on the unexpected getting more attention than the predictable Messages being conveyed by manifestations of the word love, such as hugs, love, happiness and curiosity.<\/p>\n<p>(T.O.N.<\/p>\n<p>In Icelandic culture, the phrase \u201cI love is used for many things, big and small. We love coffee, swimming, and love itself. This work grows from the Icelandic phrase I love love (\u201d I feel across a visual and material world where text, objects, and connections form a whole. It can be seen as an idea, society in which is presented and thought of the possibility, and society is presented.<\/p>\n<p><em>Photos: Claudio Parada Nunes<\/em><\/p>\n\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"15\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-pagination=\"true\" data-cb-loop=\"true\" data-cb-autoplay=\"true\" data-cb-autoplay-speed=\"3000\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:4,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"2048\" src=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/121-scaled.jpg\" alt=\"\" class=\"wp-image-35859\" srcset=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/121-scaled.jpg 1365w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/121-1067x1600.jpg 1067w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/121-533x800.jpg 533w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"2048\" src=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/122-scaled.jpg\" alt=\"\" class=\"wp-image-35860\" srcset=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/122-scaled.jpg 1365w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/122-1067x1600.jpg 1067w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/122-533x800.jpg 533w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"2048\" src=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/123-scaled.jpg\" alt=\"\" class=\"wp-image-35861\" srcset=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/123-scaled.jpg 1365w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/123-1067x1600.jpg 1067w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/123-533x800.jpg 533w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/124-scaled.jpg\" alt=\"\" class=\"wp-image-35862\" srcset=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/124-scaled.jpg 2048w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/124-1800x1200.jpg 1800w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/124-800x533.jpg 800w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"2048\" src=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/126-scaled.jpg\" alt=\"\" class=\"wp-image-35864\" srcset=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/126-scaled.jpg 1365w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/126-1067x1600.jpg 1067w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/126-533x800.jpg 533w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"2048\" src=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/127-scaled.jpg\" alt=\"\" class=\"wp-image-35865\" srcset=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/127-scaled.jpg 1365w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/127-1067x1600.jpg 1067w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/127-533x800.jpg 533w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"2048\" src=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/128-scaled.jpg\" alt=\"\" class=\"wp-image-35866\" srcset=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/128-scaled.jpg 1365w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/128-1067x1600.jpg 1067w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/128-533x800.jpg 533w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/129-scaled.jpg\" alt=\"\" class=\"wp-image-35867\" srcset=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/129-scaled.jpg 2048w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/129-1800x1200.jpg 1800w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/129-800x533.jpg 800w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/130-scaled.jpg\" alt=\"\" class=\"wp-image-35868\" srcset=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/130-scaled.jpg 2048w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/130-1800x1200.jpg 1800w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/05\/130-800x533.jpg 800w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":35867,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wds_primary_departmens_cat":0,"wds_primary_programs_global_cat":0,"wds_primary_global_cat":0,"wds_primary_projects_year_cat":0,"footnotes":""},"departmens_cat":[116],"programs_global_cat":[184,207],"global_cat":[],"projects_year_cat":[300],"class_list":["post-34285","projects","type-projects","status-publish","has-post-thumbnail","hentry","departmens_cat-honnunardeild","programs_global_cat-utskriftarverkefni","programs_global_cat-voruhonnun","projects_year_cat-300"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/projects\/34285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/types\/projects"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/comments?post=34285"}],"version-history":[{"count":5,"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/projects\/34285\/revisions"}],"predecessor-version":[{"id":35873,"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/projects\/34285\/revisions\/35873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/media\/35867"}],"wp:attachment":[{"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/media?parent=34285"}],"wp:term":[{"taxonomy":"departmens_cat","embeddable":true,"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/departmens_cat?post=34285"},{"taxonomy":"programs_global_cat","embeddable":true,"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/programs_global_cat?post=34285"},{"taxonomy":"global_cat","embeddable":true,"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/global_cat?post=34285"},{"taxonomy":"projects_year_cat","embeddable":true,"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/projects_year_cat?post=34285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}