{"id":12765,"date":"2024-05-22T10:54:08","date_gmt":"2024-05-22T10:54:08","guid":{"rendered":"https:\/\/www.lhi.is\/?post_type=projects&#038;p=12765"},"modified":"2024-05-28T14:30:16","modified_gmt":"2024-05-28T14:30:16","slug":"melkorka-milla-stefansdottir","status":"publish","type":"projects","link":"https:\/\/www.lhi.is\/en\/verkefni\/melkorka-milla-stefansdottir\/","title":{"rendered":"Melkorka Milla Stef\u00e1nsd\u00f3ttir"},"content":{"rendered":"\n<section style=\"--overlay-opacity: 0%; --overlay-bg: #000000;\" class=\"hero-section h1-lg  \" >\n\t<div class=\"container animation-child-elements\">\n\t\t\t\t\t<h1>Melkorka Milla Stef\u00e1nsd\u00f3ttir\u202f <\/h1>\n\t\t\t\t\t<\/div>\n\t<figure class=\"bg-visual\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2024\/05\/Melkorka6-1800x1200.jpg\" class=\"lazyload\" loading=\"lazy\" alt=\"\">\n\t\t\t\t\n\t\t\t<\/figure>\n\t<\/section>\n\n\n\n\t<section class=\"meta-info-section \"  >\n\t\t<div class=\"container\">\n\t\t\t<ul class=\"meta-info animation-child-elements\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t<\/section>\n\n\n\n\n<div class=\"intro-section \"  >\n\t<div class=\"container animation\">\n\t\t<p><span class=\"TextRun SCXW133513221 BCX0\" lang=\"IS-IS\" xml:lang=\"IS-IS\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW133513221 BCX0\" data-ccp-charstyle=\"normaltextrun\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;faa5ca36-e0cc-4a37-9a97-b669270f0847|7&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;normaltextrun&quot;,201340122,&quot;1&quot;,134233614,&quot;true&quot;,469778129,&quot;normaltextrun&quot;,335572020,&quot;1&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">Quirkyland<\/span><\/span><span class=\"TextRun SCXW133513221 BCX0\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW133513221 BCX0\" data-ccp-charstyle=\"eop\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;faa5ca36-e0cc-4a37-9a97-b669270f0847|8&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;eop&quot;,201340122,&quot;1&quot;,134233614,&quot;true&quot;,469778129,&quot;eop&quot;,335572020,&quot;1&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">\u202f<\/span><\/span><span class=\"EOP SCXW133513221 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\"> <\/span><\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"text-section txt-columns \"  >\n\t<div class=\"container\">\n\t\t<div class=\"row animation-child-elements animation-bottom\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"col-lg-12\">\n\t\t\t\t\t\t<p><span class=\"TextRun SCXW94705247 BCX0\" lang=\"IS-IS\" xml:lang=\"IS-IS\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW94705247 BCX0\" data-ccp-charstyle=\"normaltextrun\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;faa5ca36-e0cc-4a37-9a97-b669270f0847|7&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;normaltextrun&quot;,201340122,&quot;1&quot;,134233614,&quot;true&quot;,469778129,&quot;normaltextrun&quot;,335572020,&quot;1&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">\u00cd verkinu eru tveir veruleikar \u00cdslands teknir til sko\u00f0unar \u00fear sem hi\u00f0 hversdagslega speglast \u00ed hinu <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW94705247 BCX0\" data-ccp-charstyle=\"normaltextrun\">s\u00farreal\u00edska<\/span><span class=\"NormalTextRun SCXW94705247 BCX0\" data-ccp-charstyle=\"normaltextrun\"> og \u00f3venjulega. Vi\u00f0 kynnum landi\u00f0 sem <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW94705247 BCX0\" data-ccp-charstyle=\"normaltextrun\">undraland<\/span><span class=\"NormalTextRun SCXW94705247 BCX0\" data-ccp-charstyle=\"normaltextrun\">, yfirn\u00e1tt\u00farulega parad\u00eds. Raunveruleikinn er annar. Leikgle\u00f0i og kap\u00edtalismi eru hli\u00f0st\u00e6\u00f0ar einingar \u00e1 \u00cdslandi en er teflt fram \u00ed augl\u00fdsingarskyni sem s\u00e9rkennilegri og kr\u00fattlegri <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW94705247 BCX0\" data-ccp-charstyle=\"normaltextrun\">\u00fat\u00f3p\u00edskri<\/span><span class=\"NormalTextRun SCXW94705247 BCX0\" data-ccp-charstyle=\"normaltextrun\"> eyju \u00ed Atlantshafi. \u00cdslendingar hagnast \u00e1 \u00edmynd landsins um fegur\u00f0 og fur\u00f0ulegheit. \u00deeir beita s\u00f6gu og n\u00e1tt\u00faru landsins sem <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW94705247 BCX0\" data-ccp-charstyle=\"normaltextrun\">augl\u00fdsingabrellu<\/span><span class=\"NormalTextRun SCXW94705247 BCX0\" data-ccp-charstyle=\"normaltextrun\"> \u00e1 al\u00fej\u00f3\u00f0av\u00edsu. Eftir stendur spurningin: er hr\u00e6sni \u00fej\u00f3\u00f0arinnar falin \u00e1 bak vi\u00f0 \u00edmynd landsins, og er f\u00f6lsu\u00f0 sj\u00e1lfsmynd r\u00e9ttm\u00e6t lei\u00f0 sem framlag til fer\u00f0a\u00fej\u00f3nustu?<\/span><span class=\"NormalTextRun SCXW94705247 BCX0\" data-ccp-charstyle=\"eop\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;faa5ca36-e0cc-4a37-9a97-b669270f0847|8&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;eop&quot;,201340122,&quot;1&quot;,134233614,&quot;true&quot;,469778129,&quot;eop&quot;,335572020,&quot;1&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">\u202f<\/span><\/span><span class=\"EOP SCXW94705247 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\"> <\/span><\/p>\n<p>\/\/<\/p>\n<p><span class=\"TextRun SCXW94873129 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW94873129 BCX0\" data-ccp-charstyle=\"normaltextrun\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;faa5ca36-e0cc-4a37-9a97-b669270f0847|7&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;normaltextrun&quot;,201340122,&quot;1&quot;,134233614,&quot;true&quot;,469778129,&quot;normaltextrun&quot;,335572020,&quot;1&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">The work explores the duality of Iceland: a place where everyday tasks contrast with the surreal and extraordinary. Iceland is a juxtaposition of playfulness and capitalism, advertised as a quirky utopia, an otherworldly paradise. Icelanders capitalize on this image of peculiarity and beauty, using our history and the nature as advertising tools. Using ideologies such as Icelanders believing in elves and trolls, women being loose and everyone being a Viking, to bring capital into the country. Is the hypocrisy of our country hidden behind our national brand, and is catering to Iceland\u2019s hyperreality for tourism <\/span><span class=\"NormalTextRun SCXW94873129 BCX0\" data-ccp-charstyle=\"normaltextrun\">an appropriate disposition<\/span><span class=\"NormalTextRun SCXW94873129 BCX0\" data-ccp-charstyle=\"normaltextrun\">?<\/span><span class=\"NormalTextRun SCXW94873129 BCX0\" data-ccp-charstyle=\"eop\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;faa5ca36-e0cc-4a37-9a97-b669270f0847|8&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;eop&quot;,201340122,&quot;1&quot;,134233614,&quot;true&quot;,469778129,&quot;eop&quot;,335572020,&quot;1&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">\u202f<\/span><\/span><span class=\"EOP SCXW94873129 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\"> <\/span><\/p>\n<p class=\"p1\">Verk \u00ed \u00fer\u00edv\u00eddd: Hermann Valsson<\/p>\n<p class=\"p1\">Myndir \u00e1 verkum: Sisters Lumi\u00e8re<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btn-holder animation\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/my.matterport.com\/show\/?m=5sEbrFsYhNP&#038;ss=357&#038;sr=-2.83,-.57\" target=\"_blank\" class=\"btn btn-lg btn-dark btn-with-ico-link\">Verk \u00ed \u00fer\u00edv\u00eddd<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"2048\" src=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2024\/05\/Melkorka5-scaled.jpg\" alt=\"\" class=\"wp-image-12770\" srcset=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2024\/05\/Melkorka5-scaled.jpg 1365w, https:\/\/www.lhi.is\/wp-content\/uploads\/2024\/05\/Melkorka5-1067x1600.jpg 1067w, https:\/\/www.lhi.is\/wp-content\/uploads\/2024\/05\/Melkorka5-533x800.jpg 533w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"2048\" src=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2024\/05\/Melkorka2-scaled.jpg\" alt=\"\" class=\"wp-image-12767\" srcset=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2024\/05\/Melkorka2-scaled.jpg 1365w, https:\/\/www.lhi.is\/wp-content\/uploads\/2024\/05\/Melkorka2-1067x1600.jpg 1067w, https:\/\/www.lhi.is\/wp-content\/uploads\/2024\/05\/Melkorka2-533x800.jpg 533w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"2048\" src=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2024\/05\/Melkorka1-scaled.jpg\" alt=\"\" class=\"wp-image-12766\" srcset=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2024\/05\/Melkorka1-scaled.jpg 1365w, https:\/\/www.lhi.is\/wp-content\/uploads\/2024\/05\/Melkorka1-1067x1600.jpg 1067w, https:\/\/www.lhi.is\/wp-content\/uploads\/2024\/05\/Melkorka1-533x800.jpg 533w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2024\/05\/Melkorka3-scaled.jpg\" alt=\"\" class=\"wp-image-12768\" srcset=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2024\/05\/Melkorka3-scaled.jpg 2048w, https:\/\/www.lhi.is\/wp-content\/uploads\/2024\/05\/Melkorka3-1800x1200.jpg 1800w, https:\/\/www.lhi.is\/wp-content\/uploads\/2024\/05\/Melkorka3-800x533.jpg 800w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2024\/05\/Melkorka4-scaled.jpg\" alt=\"\" class=\"wp-image-12769\" srcset=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2024\/05\/Melkorka4-scaled.jpg 2048w, https:\/\/www.lhi.is\/wp-content\/uploads\/2024\/05\/Melkorka4-1800x1200.jpg 1800w, https:\/\/www.lhi.is\/wp-content\/uploads\/2024\/05\/Melkorka4-800x533.jpg 800w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":12766,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wds_primary_departmens_cat":0,"wds_primary_programs_global_cat":0,"wds_primary_global_cat":0,"wds_primary_projects_year_cat":0,"footnotes":""},"departmens_cat":[116],"programs_global_cat":[184,207],"global_cat":[],"projects_year_cat":[178],"class_list":["post-12765","projects","type-projects","status-publish","has-post-thumbnail","hentry","departmens_cat-honnunardeild","programs_global_cat-utskriftarverkefni","programs_global_cat-voruhonnun","projects_year_cat-178"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/projects\/12765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/types\/projects"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/comments?post=12765"}],"version-history":[{"count":2,"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/projects\/12765\/revisions"}],"predecessor-version":[{"id":37940,"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/projects\/12765\/revisions\/37940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/media\/12766"}],"wp:attachment":[{"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/media?parent=12765"}],"wp:term":[{"taxonomy":"departmens_cat","embeddable":true,"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/departmens_cat?post=12765"},{"taxonomy":"programs_global_cat","embeddable":true,"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/programs_global_cat?post=12765"},{"taxonomy":"global_cat","embeddable":true,"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/global_cat?post=12765"},{"taxonomy":"projects_year_cat","embeddable":true,"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/projects_year_cat?post=12765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}