{"id":40068,"date":"2026-10-20T13:09:16","date_gmt":"2026-10-20T13:09:16","guid":{"rendered":"https:\/\/www.lhi.is\/?p=40068"},"modified":"2026-10-20T13:09:21","modified_gmt":"2026-10-20T13:09:21","slug":"ny-asynd-listahaskola-islands-sameinar-sogu-og-samtima","status":"publish","type":"post","link":"https:\/\/www.lhi.is\/en\/ny-asynd-listahaskola-islands-sameinar-sogu-og-samtima\/","title":{"rendered":"The new look of Iceland University of the Arts combines history and contemporary\u00a0\u00a0\u00a0"},"content":{"rendered":"<div class=\"text-section txt-columns txt-content\" >\n\t<div class=\"container\">\n\t\t<div class=\"row animation-child-elements animation-bottom\">\n\t\t\t<div class=\"col-md-12\">\n\t\t\t\t<h3><span class=\"NormalTextRun SCXW31449371 BCX0\">\u00cd <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW31449371 BCX0\">august<\/span><span class=\"NormalTextRun SCXW31449371 BCX0\"> 2026 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW31449371 BCX0\">introduced<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW31449371 BCX0\">Academy of Arts<\/span><span class=\"NormalTextRun SCXW31449371 BCX0\"> Iceland <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW31449371 BCX0\">new<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW31449371 BCX0\">face<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW31449371 BCX0\">which<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW31449371 BCX0\">worked<\/span><span class=\"NormalTextRun SCXW31449371 BCX0\"> was in <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW31449371 BCX0\">partnership<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW31449371 BCX0\">we<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW31449371 BCX0\">Karlssonwilker and builder<span class=\"NormalTextRun SCXW31449371 BCX0\"> has over two decades of development and history of the school.<\/span><\/span><\/h3>\n<p><span class=\"NormalTextRun SpellingErrorV2Themed SCXW31449371 BCX0\"><span class=\"NormalTextRun SCXW31449371 BCX0\"> The rebranding process began in the fall of 2024. the goal was to strengthen and clarify the school's image and coordinate its presentation on different media <span class=\"NormalTextRun SpellingErrorV2Themed SCXW223633800 BCX0\">and<\/span> <span class=\"NormalTextRun SCXW223633800 BCX0\">about <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW223633800 BCX0\">way<\/span> reflect the diversity of studies, teaching, research and artistic creation at the school.<\/span><\/span><\/p>\n<p><span class=\"NormalTextRun SpellingErrorV2Themed SCXW31449371 BCX0\"><span class=\"NormalTextRun SCXW31449371 BCX0\">In addition to Karlssonwilker, graphic designer Dagur Eggertsson and Gunnar Vilhj\u00e1lmsson of Universal Thirst contributed to the project Gunnar Vilhj\u00e1lmsson developed a special font for the school, which is one of the key elements of the face. The font supports LH\u00cd's consistent and recognizable presentation of all media.<\/span><\/span><\/p>\n\t\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Karlssonwilker Design Studio<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1070\" height=\"1064\" src=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/karlsson.png\" alt=\"\" class=\"wp-image-40082\" srcset=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/karlsson.png 1070w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/karlsson-12x12.png 12w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/karlsson-800x796.png 800w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/karlsson-600x597.png 600w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/karlsson-100x100.png 100w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"text-section txt-columns txt-content\" >\n\t<div class=\"container\">\n\t\t<div class=\"row animation-child-elements animation-bottom\">\n\t\t\t<div class=\"col-md-12\">\n\t\t\t\t<p>The design studio Karlssonwilker was founded in 2000 by Hjalta Karlsson and Jan Wilker, but they met while working together at Stefan Sagmeister's design studio The studio is based in New York and is known for projects in the field of brand development, experience design, sign and route systems and digital design. Among its clients are the Reykjav\u00edk Art Museum, Bloomberg, Nintendo, The New York Times, Samsung and Vitra. Karlssonwilker has received international recognition for its imaginative and research-driven approach to design.<\/p>\n\t\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">The square in the school's history<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/logo-throun.png\" alt=\"\" class=\"wp-image-40103 size-full\" srcset=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/logo-throun.png 1080w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/logo-throun-7x12.png 7w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/logo-throun-900x1600.png 900w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/logo-throun-450x800.png 450w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/logo-throun-600x1067.png 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure><div class=\"wp-block-media-text__content\"><div class=\"text-section txt-columns txt-content\" >\n\t<div class=\"container\">\n\t\t<div class=\"row animation-child-elements animation-bottom\">\n\t\t\t<div class=\"col-md-12\">\n\t\t\t\t<p>During the development of the face, the visual history of Iceland University of the Arts was considered. The school's first logo was designed by Gu\u00f0mund Oddi Magn\u00fasson, a former professor at the school. Red, a filled square was in the foreground and became a characteristic symbol of the school.<\/p>\n<p>&nbsp;<\/p>\n<p>In 2012, designer \u00c1rmann Agnarsson was given the task of further developing the face The form and meaning of the original logo was retained, while the red square became a black frame with an open center The square thus got the role of a window referring to new possibilities, knowledge and perspectives<\/p>\n\t\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-top\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"text-section txt-columns txt-content\" >\n\t<div class=\"container\">\n\t\t<div class=\"row animation-child-elements animation-bottom\">\n\t\t\t<div class=\"col-md-12\">\n\t\t\t\t<p><span class=\"TextRun SCXW182434366 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW182434366 BCX0\">The story of <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">the mark<\/span><span class=\"NormalTextRun SCXW182434366 BCX0\"> is <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">impenetrable<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">part<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">off<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">story<\/span><span class=\"NormalTextRun SCXW182434366 BCX0\"> LH\u00cd. The trigger <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">that<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">the sign<\/span><span class=\"NormalTextRun SCXW182434366 BCX0\"> is on <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">cover<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">sheet music<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">the composer's<\/span><span class=\"NormalTextRun SCXW182434366 BCX0\"> J\u00f3ns Leifs <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">which<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">given<\/span><span class=\"NormalTextRun SCXW182434366 BCX0\"> was <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">out<\/span><span class=\"NormalTextRun SCXW182434366 BCX0\"> in Leipzig. <\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW182434366 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">The square<\/span> <span class=\"NormalTextRun SCXW182434366 BCX0\">is <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">ancient<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">reference<\/span><span class=\"NormalTextRun SCXW182434366 BCX0\"> \u00ed <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">starting field<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">refers<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">also<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">to<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">main<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">originators<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">modernism<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">theirs<\/span><span class=\"NormalTextRun SCXW182434366 BCX0\"> Kazimir Malevich, El Lissitzky <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">and<\/span><span class=\"NormalTextRun SCXW182434366 BCX0\"> Josef Albers, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">which<\/span><span class=\"NormalTextRun SCXW182434366 BCX0\"> often is <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">taught<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">we<\/span><span class=\"NormalTextRun SCXW182434366 BCX0\"> Bauhaus <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">and<\/span><span class=\"NormalTextRun SCXW182434366 BCX0\"> is <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">one<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">best known<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">for<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">image world<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW182434366 BCX0\">sinn<\/span><span class=\"NormalTextRun SCXW182434366 BCX0\"> \u201eHomage to the <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW182434366 BCX0\">square\u201c<\/span><span class=\"NormalTextRun SCXW182434366 BCX0\">.\u00a0\u00a0<\/span><\/span><span class=\"EOP Selected SCXW182434366 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n\t\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/bauhaus.png\" alt=\"\" class=\"wp-image-40109 size-full\" srcset=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/bauhaus.png 1080w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/bauhaus-12x12.png 12w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/bauhaus-800x800.png 800w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/bauhaus-300x300.png 300w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/bauhaus-600x600.png 600w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/bauhaus-100x100.png 100w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The square gets an afterlife in the new logo of LH\u00cd<\/h2>\n\n\n<div class=\"text-section txt-columns txt-content\" >\n\t<div class=\"container\">\n\t\t<div class=\"row animation-child-elements animation-bottom\">\n\t\t\t<div class=\"col-md-12\">\n\t\t\t\t<p><span class=\"TextRun SCXW83850387 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW83850387 BCX0\"><span class=\"NormalTextRun SCXW203366383 BCX0\">This one <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">development<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">from<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">red<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">square<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">over<\/span><span class=\"NormalTextRun SCXW203366383 BCX0\"> \u00ed <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">black<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">window<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">became<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">important<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">episode<\/span><span class=\"NormalTextRun SCXW203366383 BCX0\"> \u00ed <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">face<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">the school<\/span><span class=\"NormalTextRun SCXW203366383 BCX0\"> \u00e1 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">next<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">years<\/span><span class=\"NormalTextRun SCXW203366383 BCX0\">. <\/span><span class=\"NormalTextRun SCXW203366383 BCX0\">New<\/span><span class=\"NormalTextRun SCXW203366383 BCX0\">tt <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">appearance<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">builds<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">onward<\/span><span class=\"NormalTextRun SCXW203366383 BCX0\"> \u00e1 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">that one<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">thought<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">that<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">visual<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">representation<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">the school<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">see<\/span><span class=\"NormalTextRun SCXW203366383 BCX0\"> not <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">only<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">id<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">holds<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">also<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">symbol<\/span><span class=\"NormalTextRun SCXW203366383 BCX0\"> about <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">role<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">hans<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">which<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">platform<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">for<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">artistic practice<\/span><span class=\"NormalTextRun SCXW203366383 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">research<\/span><span class=\"NormalTextRun SCXW203366383 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">education<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">and<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">new<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW203366383 BCX0\">ideas<\/span><span class=\"NormalTextRun SCXW203366383 BCX0\">.<\/span><\/span><\/span><\/p>\n\t\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1296\" height=\"1296\" src=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/download-2.gif\" alt=\"\" class=\"wp-image-40127\" srcset=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/download-2.gif 1296w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/download-2-12x12.gif 12w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/download-2-800x800.gif 800w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/download-2-300x300.gif 300w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/download-2-600x600.gif 600w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/download-2-100x100.gif 100w\" sizes=\"auto, (max-width: 1296px) 100vw, 1296px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1296\" height=\"1296\" src=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/teningur-1.jpg\" alt=\"\" class=\"wp-image-40126\" srcset=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/teningur-1.jpg 1296w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/teningur-1-12x12.jpg 12w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/teningur-1-800x800.jpg 800w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/teningur-1-300x300.jpg 300w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/teningur-1-600x600.jpg 600w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/teningur-1-100x100.jpg 100w\" sizes=\"auto, (max-width: 1296px) 100vw, 1296px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><video controls src=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/LHI-Square-Black-0001-0320.mp4\"><\/video><\/figure><div class=\"wp-block-media-text__content\"><div class=\"text-section txt-columns txt-content\" >\n\t<div class=\"container\">\n\t\t<div class=\"row animation-child-elements animation-bottom\">\n\t\t\t<div class=\"col-md-12\">\n\t\t\t\t<p>&nbsp;<\/p>\n<p><span class=\"TextRun SCXW83850387 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW83850387 BCX0\">Black <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">the square<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">holds<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">sees<\/span><span class=\"NormalTextRun SCXW83850387 BCX0\"> \u00ed <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">new<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">appearance<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">the school<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">but<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">gone<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">are<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">new<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">leads<\/span><span class=\"NormalTextRun SCXW83850387 BCX0\"> \u00ed <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">game<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">with<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">the square<\/span><span class=\"NormalTextRun SCXW83850387 BCX0\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">So<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">which<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">with<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">because<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">that<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">let<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">he<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">frame<\/span><span class=\"NormalTextRun SCXW83850387 BCX0\"> in <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">activities<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">the school<\/span><span class=\"NormalTextRun SCXW83850387 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">but<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">photographs<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">off<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">projects<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">students<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">and<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">from<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">activities<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">the school<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">through<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">also<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">key role<\/span><span class=\"NormalTextRun SCXW83850387 BCX0\"> \u00ed <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">newer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">face<\/span><span class=\"NormalTextRun SCXW83850387 BCX0\">. <\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW83850387 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">The square<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">able<\/span><span class=\"NormalTextRun SCXW83850387 BCX0\"> \u00ed <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">newer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">face<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">also<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">that<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">spin<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">and<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">comes<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">much<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">we<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">story<\/span><span class=\"NormalTextRun SCXW83850387 BCX0\"> \u00ed <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">new<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW83850387 BCX0\">the font<\/span><span class=\"NormalTextRun SCXW83850387 BCX0\">.<\/span><\/span><span class=\"EOP SCXW83850387 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n\t\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">A common framework for the entire school community<\/h2>\n\n\n<div class=\"text-section txt-columns txt-content\" >\n\t<div class=\"container\">\n\t\t<div class=\"row animation-child-elements animation-bottom\">\n\t\t\t<div class=\"col-md-12\">\n\t\t\t\t<p>The new face can now be seen in many parts of Iceland University of the Arts's buildings, as it frames the school's diverse work and brings different parts of it closer to each other The rebranding is thus not only about appearance, but about creating a clearer common framework for students and staff, across departments and establishments We thank Karlssonwilker our best for the collaboration and look forward to seeing the new face continue to come to life in the school community.<\/p>\n\t\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"2048\" data-id=\"40131\" src=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A7973-scaled.jpg\" alt=\"\" class=\"wp-image-40131\" srcset=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A7973-scaled.jpg 1365w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A7973-8x12.jpg 8w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A7973-1067x1600.jpg 1067w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A7973-533x800.jpg 533w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A7973-600x900.jpg 600w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"2048\" data-id=\"40133\" src=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A9343-1-1-scaled.jpg\" alt=\"\" class=\"wp-image-40133\" srcset=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A9343-1-1-scaled.jpg 1365w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A9343-1-1-8x12.jpg 8w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A9343-1-1-1067x1600.jpg 1067w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A9343-1-1-533x800.jpg 533w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A9343-1-1-600x900.jpg 600w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"2048\" data-id=\"40134\" src=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A9371-scaled.jpg\" alt=\"\" class=\"wp-image-40134\" srcset=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A9371-scaled.jpg 1365w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A9371-8x12.jpg 8w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A9371-1067x1600.jpg 1067w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A9371-533x800.jpg 533w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A9371-600x900.jpg 600w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"2048\" data-id=\"40135\" src=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A7681-scaled.jpg\" alt=\"\" class=\"wp-image-40135\" srcset=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A7681-scaled.jpg 1365w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A7681-8x12.jpg 8w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A7681-1067x1600.jpg 1067w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A7681-533x800.jpg 533w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A7681-600x900.jpg 600w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"2048\" data-id=\"40136\" src=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A7709-scaled.jpg\" alt=\"\" class=\"wp-image-40136\" srcset=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A7709-scaled.jpg 1365w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A7709-8x12.jpg 8w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A7709-1067x1600.jpg 1067w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A7709-533x800.jpg 533w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A7709-600x900.jpg 600w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"2048\" data-id=\"40137\" src=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A9327-scaled.jpg\" alt=\"\" class=\"wp-image-40137\" srcset=\"https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A9327-scaled.jpg 1365w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A9327-8x12.jpg 8w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A9327-1067x1600.jpg 1067w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A9327-533x800.jpg 533w, https:\/\/www.lhi.is\/wp-content\/uploads\/2026\/10\/3F2A9327-600x900.jpg 600w\" sizes=\"auto, (max-width: 1365px) 100vw, 1365px\" \/><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>Karlssonwilker design studio The square in the school's history The square gets an afterlife in the new LH\u00cd logo The common setting for the entire school community<\/p>","protected":false},"author":10,"featured_media":40133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":1,"wds_primary_departmens_cat":0,"wds_primary_global_cat":0,"footnotes":""},"categories":[1],"tags":[],"departmens_cat":[],"global_cat":[],"class_list":["post-40068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/posts\/40068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/comments?post=40068"}],"version-history":[{"count":5,"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/posts\/40068\/revisions"}],"predecessor-version":[{"id":40140,"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/posts\/40068\/revisions\/40140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/media\/40133"}],"wp:attachment":[{"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/media?parent=40068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/categories?post=40068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/tags?post=40068"},{"taxonomy":"departmens_cat","embeddable":true,"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/departmens_cat?post=40068"},{"taxonomy":"global_cat","embeddable":true,"href":"https:\/\/www.lhi.is\/en\/wp-json\/wp\/v2\/global_cat?post=40068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}