A blacksmith in the suburbs of Reykjavik builds a bicycle for himself in early 2017. By the end of that year he has built two more bicycles to meet demand, and is completing the third. Subsequently the Icelandic bicyclemaker SvanaCycles is founded.
The bicycle frames of SvanaCycles are built from scratch in the blacksmith’s workshop, so he can design each bicycle according to the client’s wishes. This is what makes SvanaCycles unique in the domestic market: the potential for meeting the personal requirements of each rider. Graphic design is used to assist SvanaCycles in establishing itself and promoting its uniqueness.