The collection explores new textures by digital printing on fabrics. The trompe l'oeil method and is used to challenge the way we perceive and interpret the visual world around us.

With the print, the viewer is encouraged to approach the material from an alternative perspective. It encourages us to look beyond the surface and explore the deeper meaning of known material expressions.

The garments are constructed from classic menswear styles and known garment types to challenge the expression of texture.  

Sverrir Anton Arason, Material Meme

Sverrir Anton Arason, Material Meme , by Margret Seema Takyar

Sverrir Anton Arason, Material Meme

Sverrir Anton Arason, Material Meme , by Margret Seema Takyar

Sverrir Anton Arason, Material Meme

Sverrir Anton Arason, Material Meme , by Margret Seema Takyar

Sverrir Anton Arason, Material Meme

Sverrir Anton Arason, Material Meme , by Margret Seema Takyar

Sverrir Anton Arason, Material Meme

Sverrir Anton Arason, Material Meme , by Margret Seema Takyar