In this project, two different worlds are brought together: street culture and golfculture. The roots of street culture exist within the raw energy of city life, concrete being it‘s main identity. On the other hand, golf is known for its strict traditions, rules and connection to nature.
Within both of these worlds one can find independence, individuality, and passion. The fusion of street and golf culture marks a new era. It demonstrates the breakdown of traditional barriers and an increased range of design. By showcasing this innovative fusion, the work celebrates the creative and diverse aspects of street and golf culture, inviting viewers to explore the endless possibilities this fusion can offer.
The result is a poster and clothing collection that challenges the stereotypical image of golf and therefore brings it to a broader audience.