Department of Design

Visual Communication BA

Learning outcomes

The student possesses knowledge within the field of visual communication. This implies that the student:

Has knowledge of theories, concepts and methods used in visual communication.
Has basic knowledge of the professional environment in visual communication.
Has insight and understanding to approach subjects in design in an individual manner.
Has understanding of the ideology and concepts on which visual communication is based,
Knows the basics in search and information technology.

The student is able to use the methods and procedures of the field of visual communication. This implies that the student:

Can take a critical stance on information and methods.
Has adopted critical vision of their own works and those of others.
Is able to participate in critical discourse on visual communication.
Can make decisions and provide a rationale for these on professional grounds.
Has technique and skill to work independently and systematically on subjects within visual communication.
Has learnt to adopt broadmindedness and originality in their thinking.
Is able to independently assess ideas used.
Has adopted enquiring and varied working methods and daring in execution.
Is able to utilise technology and equipment that serves the field.

The student is able to utilise her/his knowledge and proficiency for work and/or for further studies. This implies that the student:

Has the independence and communication skills to actively participate in collaborations and lead working groups.
Can work independently and systematically, set goals, select appropriate methods, produce a project/work plan and adhere to it.
Is capable of interpreting and presenting their subjects and outcomes clearly in speech and in writing.
Can communicate their ideas through their own works.
Can communicate their skills, ideas and knowledge to different groups in different circumstances.
Has cultivated their imagination for independent creativity and/or unconventional approaches and utilise this in their work.
Has developed independent working methods for further study in their field.