Steinn Einar Jónsson
Hold your head up high and gaze fearlessly into the face of the world.
In modern society we slouch with our heads down when we are out and about, and constantly avoid connecting with others. Making eye contact is seen as almost aggressive behaviour. ChinUp is a line of gender-neutral jewellery which helps us to stop staring down at our phones, or ducking our heads down in order to avoid eye contact or interaction with others. Even when the functionality is not utilised it conveys this reminder, which is increasingly necessary today. And reminds us to look the world in the eye.