Visual Communication BA

Information is provided in Icelandic for study programs that have Icelandic as the primary language of construction.

About the study

Emphasis is placed on introducing students to diverse methods of design processes, promoting critical creative thinking, and preparing students to face contemporary challenges with design methods.

In the program, students deal with different manifestations of the profession such as typography, image description, information design, font design, web design, movement design and marking that are worked with into a diverse context of market and culture Students work on various types of publishing, both for print and digital media, and learn to develop their own vision and voice as graphic designers The designer as an analyst and perpetrator is an important guiding principle in the program, and students' social responsibility is strengthened in every respect.

The profession takes into account the technological progress that takes place in society, but there is constant development in communication channels and how information appears to us in our daily lives.

Among the projects that students work on can be mentioned Passage and form where students find visual channels for their BA thesis topics The aim of the course is to empower students as researchers and support them to use a wide range of methods for communication Completing the course with the publication of a book and a website containing student research.

Study structure

The three-year course is 180 credits and is divided into theory, technology and workshops Teaching takes place in lectures, in workshops and in the student's work area where each has its own facilities The program is local, taught in Icelandic and the student is responsible for their own academic progress The student-centered program gives each one the scope to approach the projects according to their own interests and strengths, while the teacher's role is to guide the design process and tools and support the student in their own search for knowledge. The focus is on the student's conversation with teachers and fellow students, where their own work and that of others are interpreted and put into context. Assessment is a written review and aims at the stand/fall.

After graduation

After completing their studies, students should be able to work independently and creatively on different projects in the field of graphic design, either in advertising or design studios, at companies or independently The program also prepares students well for continued study at the MA level.

Application and admission process

To apply for a bachelor's degree in graphic design, an electronic application is filled out, the requested data is included, and the application fee must be subsequently paid. Once these steps are completed and once it has been ascertained that the applicant has submitted all necessary information and supporting documents, he receives confirmation by email that the electronic application is valid and received.

If the number of applicants meeting the admission criteria for a study programme falls below the minimum threshold, the programme will not be offered for the upcoming academic year. Applicants will be informed of this as soon as possible, and the registration fee will be refunded if it has already been paid.

Below are special instructions for certain aspects of the application.

Electronic application →