With sustainability as a focus point, the collection Likka is carefully thought through – from choice of fabric to post-consumer lifetime. With increased usability the garments are adaptable for different situations and tastes. In the past few years, we have stopped owning clothes and started consuming them, taking a huge toll on the environment. The project is based on a personal experiment addressing excessive consumption and the neglecting of clothing, where the author wore the same outfit every day for one year.
The project is done in collaboration with graphic designer Dóra Haraldsdóttir, who designed the framework of the brand and concept.