Ívar Björnsson
Hætta / Athugið
Visual Communication

The growing rate of accidents in Iceland following the recent tourist boom gives cause for concern. Current warning signs are very miscellaneous and not sufficiently effective. Danger/Attention is a website conceived to coordinate the look of warning signs in Iceland. The system, which is designed from scratch, allows managers of tourist sites to design their own signs, thus contributing to the coordination of warning signs. The system provides users with access to templates with captivating typeface, unconventional forms, and pictograms designed to efficiently catch the tourists’ attention. At the end of the day, it is all about getting the attention of tourists and travellers, alerting people to imminent danger.