Dóra Haraldsdóttir

The fashion industry is the second most polluting industry in the world today. Likka is a clothing label that promotes responsible and moderate clothing possession, and is done in collaboration with fashion designer Júlíanna Hafberg. The purpose is to brand the clothing label as well as raise awareness of how clothing possession has developed into clothing consumption over the past years, and its effects on the environment.

The goal is to encourage people take better care of their clothes so that they last longer, because durable clothes have a less polluting impact on the environment.