Department of Design & Architecture

Visual Communication BA

2017 - 2018

1. yr Fall
Initiation
ALL111-06H / 6 ECTS
S
MC
Visual Communication -
Methodology

GRA101-10H / 10 ECTS
S
MC
Design and Society II
HFR101-08H / 8 ECTS
TH
MC
Introduction workshop
INTR101-0H / 0 ECTS
T
MC
Introduction workshop
INTR102-0H / 0 ECTS
T
MC
Introduction to
Printworkshop

VER106-02H / 2 ECTS
T
MC
Bookmaking
VER208-02H / 2 ECTS
T
MC
Illustrator, In-Design
and Photoshop

VER101-02H / 2 ECTS
T
MC
1. yr Spring
Design Process/
Visual Communication

GRA100-08H / 10 ECTS
S
MC
Project - Utopia and Alchemy
GRA101-08H / 6 ECTS
S
MC
Design and Society I
HFR110-06H / 6 ECTS
TH
MC
Material Culture
HFR230-04H / 4 ECTS
TH
MC
Photography I
VER211-02H / 2 ECTS
T
MC
Image Processing
Color Management

VER108-02H / 2 ECTS
T
MC
2. yr Fall
Profession I - Branding
GRA206-06H / 6 ECTS
S
MC
Profession II Technology-
Information

GRA201-10H / 10 ECTS
S
MC
Body Clothing
and the Society

HFR207-04H / 4 ECTS
TH
MC
Semiotics
HFR244-02H / 2 ECTS
TH
MC
Code and Sensors
VER216-02H/ 2 ECTS
T
MC
Digital Product Design
VER333-02H / 2 ECTS
T
MC
Creative Writing
HFR211-02H / 2 ECTS
T
ME
International Product Design
HRF213-04H / 4 ECTS
T
ME
Decolonized Art Design
HFR244-04H / 4 ECTS
T
ME
Narrative and Performance
HFR229-04H / 4 ECTS
T
ME
The History of Architecture
in Iceland

HFR101-04H / 4 ECTS
T
ME
2. yr Spring
Dialog
SAMT0-02S / 2 ECTS
S
MC
Design Agency Typography-
Research

GRA201-08H / 10 ECTS
S
MC
Together
ALL200-06H / 4 ECTS
S
MC
Graphic Design in Iceland
HFR104-02H/ 4 ECTS
TH
MC
Design and Society III
HFR210-06H / 6 ECTS
TH
MC
Writing Articles and
Interviews in design
magazines

HFR241-02H / 2 ECTS
TH
MC
Drawing
VER224-02H / 2 ECTS
T
MC
Type and Technique
VER123-02H / 2 ECTS
T
MC
3. yr Fall
Design and Integration -
Reality

GRA300-22H / 22 ECTS
S
MC
Thesis Preparation
BAH300-00H / 0 ECTS
TH
MC
Final Thesis
BAH300-06H / 6 ECTS
TH
MC
3. yr Spring
Portfolio
ALL303-02H / 2 ECTS
S
MC
Final Project
GRA301-22H / 22 ECTS
S
MC
Design and Society IV
HFR303-04H / 4 ECTS
TH
MC
Final Project- Analysis
HFR313-02H​ / 2 ECTS
TH
MC

Curriculum

 

Learning outcomes

Knowledge

The student possesses knowledge within the field of visual communication. This implies that the student:

  • Has knowledge of theories, concepts and methods used in visual communication. 
  • Has basic knowledge of the professional environment in visual communication. 
  • Has insight and understanding to approach subjects in design in an individual manner. 
  • Has understanding of the ideology and concepts on which visual communication is based, 
  • Knows the basics in search and information technology. 

Skills

The student is able to use the methods and procedures of the field of visual communication. This implies that the student:

  • Can take a critical stance on information and methods.
  • Has adopted critical vision of their own works and those of others.
  • Is able to participate in critical discourse on visual communication. 
  • Can make decisions and provide a rationale for these on professional grounds. 
  • Has technique and skill to work independently and systematically on subjects within visual communication. 
  • Has learnt to adopt broadmindedness and originality in their thinking. 
  • Is able to independently assess ideas used. 
  • Has adopted enquiring and varied working methods and daring in execution. 
  • Is able to utilise technology and equipment that serves the field. 

Competences

The student is able to utilise her/his knowledge and proficiency for work and/or for further studies. This implies that the student:

  • Has the independence and communication skills to actively participate in collaborations and lead working groups. 
  • Can work independently and systematically, set goals, select appropriate methods, produce a project/work plan and adhere to it. 
  • Is capable of interpreting and presenting their subjects and outcomes clearly in speech and in writing. 
  • Can communicate their ideas through their own works. 
  • Can communicate their skills, ideas and knowledge to different groups in different circumstances. 
  • Has cultivated their imagination for independent creativity and/or unconventional approaches and utilise this in their work. 
  • Has developed independent working methods for further study in their field. 
TH Theory
T Technical Practices
S Studio Practices
ME Mandatory-Elective Course
MC Mandatory Course
E Elective Course

Curriculum

Please scroll down the page to find the curriculum.